Charge what you are Worth
Out and about on my exercise walk the other day, and as I was trying to walk past these two men, I could not help but listen to their conversation. Man Number 1(let’s call him MATO): ‘You can’t afford eating in such places my friend’ (We were walking past a new eatery and there were quite a few customers enjoying themselves.) Man Number 2( let’s call him BRIYO): ‘Stop putting yourself down, you must aspire to, what are we working for?’ MATO: ‘Do you know that a bottle of water alone is Kshs 300?, and it is the same bottled water that we buy at the kiosk?’ BRIYO: ‘ What? That’s not possible…..water?, anyway how do you know?’ MATO: ‘A friend of mine is a security guard at a place exactly like that, and he says that’s the price.’
By now, I had outpaced them and I was in deep thought about same product, different pricing – Yield Management.
Pricing is relative!
Charge what you are worth and do not apologise for it.